More intellectually insulting than whatever Axe has done lately…

…..So suggests Brandchannel. Maybe it’s true. Gillette is launching a ‘manscaping’ campaign fronted by Kate Upton of Sports Illustrated fame. Apparently men are cutting themselves to pieces. Not to worry. Gillette (and Ms Upton) are riding to the rescue of the body-shaving male demographic with a razor-sharp campaign that appeals to their inner stupid. Backlash, are we there yet??

Gillette Turns to Kate Upton in New Manscaping Campaign