‘Likes’ don’t save lives

From Your Working Girl’s Let’s Keep This All Social Media Buzz In Perspective Department, UNICEF Sweden released a compelling ad in April to bring the Facebook universe back to reality. It turns out that ‘liking’ something on Facebook doesn’t, in and of itself, do much at all. Brandchannel makes the point the that “while brands […]

More intellectually insulting than whatever Axe has done lately…

…..So suggests Brandchannel. Maybe it’s true. Gillette is launching a ‘manscaping’ campaign fronted by Kate Upton of Sports Illustrated fame. Apparently men are cutting themselves to pieces. Not to worry. Gillette (and Ms Upton) are riding to the rescue of the body-shaving male demographic with a razor-sharp campaign that appeals to their inner stupid. Backlash, […]