Good, bad or kinda creepy?

Kimberley-Clark is growing its market share of the $2.6 billion feminine-protection market with Generation Know, an integrated marketing campaign aimed at 14 – 22 year olds says Brandchannel. The campaign features a “refreshingly direct” and explicit ask-anything website by where young visitors can “Take action to be the first generation in the know.”

“Girls today want this kind of open discussion…” according to Lauren Wren, U.S. brand manager of the new U by Kotex line.

Adds her Canadian counterpart, Shelley Berdugo, “We’re working to empower girls with education encouraging them to take control of vaginal health conversations…”

Bringing that message home for K-C is Khloe Kardashian, pictured here giving up the rah-rah with a group of teenage girls who look like they might be more comfortable at home studying.

Will someone please make this stop?  Your Working Girl is searching her not inconsiderable brain to find someone better-suited to provide a teenage girl with sexually explicit and personal health information than a multi-national corporation reporting $21.1 billion of sales in 2012?  But she is stymied by the vision of a jolly, community-minded group of brand managers at Kimberly-Clark meeting on Monday mornings to figure out how best they can help teenage girls grow into healthy, confident women.

“I’m thrilled to continue my partnership with U by Kotex for Generation Know while helping to empower girls,” Khloe Kardashian explains, “I’ve always been a motivational resource for my younger sisters …..”

Just so you know: On sales of $21.1 billion in 2012, Kimberley-Clark, owner of brands such as Kleenex, Scottie, Huggies, Pull-ups, Kotex, Poise and Depend contributed “$32.1 million in cash and products to charitable causes.” That’s .15% of total sales and that number includes product giveaways.

Your Working Girl is now weeping with something that may not be gratitude.

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