Non-profit organization, Colalife, had a great idea to use the distribution network of CocaCola to get much-needed medicines to the people who need them.
“You can buy a Coca-Cola virtually anywhere in developing countries,” says the Colalife webite, but in these same places, 1 in 9 children die before their 5th birthday from simple preventable causes like dehydration from diarrhea.”
Coloalife piggy-backs medicines such as oral rehydration salts and zinc supplements in special packages that fit snugly into soft drink crates. The packaging was awarded Product Design of the Year by the Design Museum of London in April.
Copping a design award was not what Colalife founder, Simon Berry, had predicted.
“The maverick in me thinks it’s fantastic that something designed with the poor and for the poor, and with the word ‘diarrhea’ in it, has won a mainstream, international design award,” he said in a statement.
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