The NRA has identified women has its potential growth demographic. Putting women squarely in their sights, the truculent US lobby group launched a new website, NRA Women presented by Smith & Wesson at its convention last week.
The NRA Women’s mission is to “expose the public to the female face of the NRA – focusing on the “New Energy” of women … who are making their voices heard.”
Here’s the new video We are the New Energy. Tell me if this disturbs you in any way.
Your Working Girl 
If men are ignorant it is possible that women can be ignorant too. So the NRA is just targeting its preferred potential candidates.