Your Working Girl’s holiday is over and the marketing/branding/fundraising construct continues to careen on it’s crazy daisy way.
Abercrombie & Fitch, a clothier that boasts one of the longest line-ups on Boxing Day has spent 2013 hurky-jerking from one wild decision after another. It no longer stocks XL or XXL. And it doesn’t sell anything larger than size 10 in women’s pants. CEO Mike Jeffries “doesn’t want larger people shopping in his store, he wants thin and beautiful people,” retail analysts say.
How is that working for you Mr. Jeffries?
To find out why the brand is elitist, racist, sexist and a bully and how all those isms are affecting sales, check out this piece brought to you by Your Working Girl’s rebel friends over at Golden Girl Finance, What now, Abercrombie & Fitch?
And here’s how blogger, The Militant Baker re-imagined A & F as Attractive & Fat. Click here to see.
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