Abercrombie & Fitch says no to the fat and homely

Your Working Girl’s holiday is over and the marketing/branding/fundraising construct continues to careen on it’s crazy daisy way.

Abercrombie & Fitch, a clothier that boasts one of the longest line-ups on Boxing Day has spent 2013 hurky-jerking from one wild decision after another.     It no longer stocks XL or XXL.  And it doesn’t sell anything larger than size 10 in women’s pants.   CEO Mike Jeffries “doesn’t want larger people shopping in his store, he wants thin and beautiful people,” retail analysts say.

How is that working for you Mr. Jeffries?

To find out why the brand is elitist, racist, sexist and a bully and how all those isms are affecting sales, check out this piece brought to you by Your Working Girl’s rebel friends over at Golden Girl Finance,  What now, Abercrombie & Fitch?

And here’s how blogger, The Militant Baker re-imagined A & F as Attractive & Fat.   Click here to see.

Enter your email address to follow this blog and receive notifications of new posts by email.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: