Latest Sick Kids Campaign Puts Fierce New Face on Acquiring New Donors

On October 14, 2016, the Globe and Mail published a story, New, flashy SickKids advertisement aimed at untapped donors. Where, I thought, as someone who has worked in the charitable sector for 25 years, could the untapped markets for the Sick Kids Foundation be hiding? If Torontonians were asked to name one charity, they would […]