On October 14, 2016, the Globe and Mail published a story, New, flashy SickKids advertisement aimed at untapped donors. Where, I thought, as someone who has worked in the charitable sector for 25 years, could the untapped markets for the Sick Kids Foundation be hiding? If Torontonians were asked to name one charity, they would […]
Latest Sick Kids Campaign Puts Fierce New Face on Acquiring New Donors
October 31, 2016 by 3 Comments
Do you believe it?
June 21, 2013 by 1 Comment
Princess Margaret Hospital is in the throes of a $1 billion fundraising campaign called Believe It, an increasingly ironic moniker in light of recent events. On June 18th in Toronto, it held a self-described “media event” to announce a “major breakthrough” in the development of “sharpshooter” cancer drugs. (Your Working Girl notices the language of […]