Posts Everyone!
Prologue: As the freezing rain beat against the windows of her 15th floor walk-up, Your Working Girl was thinking on the brouhaha surrounding World Vision, Plan Canada, World University Services of Canada and their $7.7 million deal with Barrick Gold, IAM GOLD, Rio Tinto and CIDA (heaven rest its soul). For a sector that has […]
The promise of a new baseball season is upon us. All things are possible now. In Toronto, we are wild with excitement: R.J. Dickie, Jose Bautista, Jose Reyes, Mark Buehrle, Melky Cabrera, the whole darn gang are just so full of potential. Surely, we are contenders. But win or lose, watching these million dollar players bounce around […]
Your Working Girl witnessed four women from the Canadian Armed Forces gracefully rappel from the rafters at the Leafs vs Jets game on March 16th what in what was billed as a tribute to the Canadian Armed Forces. “It means so much to the forces to have the people in the stands behind them,” said […]
Tipping the scales at just a little under half a page, the Weekend to End Women’s Cancers ad in the Globe and Mail last week trumpeted IAMGOLD CEO Steve Letwin’s participation in the Princess Margaret Hospital Foundation mega event that’s has raised $120 million in the past 10 years. His team’s name? We are pink. […]
A song is re-born by Ann and Nancy Wilson. They nail Led Zeppelin’s iconic tune during the Led Zeppelin tribute at the Kennedy Centre in December. The song was played so often by talented amateurs shopping for a new guitar that Steve’s Music Store on Queen Street West forbid it to be played in the […]
Kimberley-Clark is growing its market share of the $2.6 billion feminine-protection market with Generation Know, an integrated marketing campaign aimed at 14 – 22 year olds says Brandchannel. The campaign features a “refreshingly direct” and explicit ask-anything website by UByKotex.com where young visitors can “Take action to be the first generation in the know.” “Girls today […]
One of the best of 2013 so far. Commander Chris Hadfield has gripped the Twitterverse with his three or four-a-day tweets featuring the most stunning views of our planet that Your Working Girl has ever clapped her eyes on. The International Space Station runs in the UTC, Coordinated Universal Time zone which is Greenwich Mean […]
…..So suggests Brandchannel. Maybe it’s true. Gillette is launching a ‘manscaping’ campaign fronted by Kate Upton of Sports Illustrated fame. Apparently men are cutting themselves to pieces. Not to worry. Gillette (and Ms Upton) are riding to the rescue of the body-shaving male demographic with a razor-sharp campaign that appeals to their inner stupid. Backlash, […]
Your Working Girl 